Ready to uplevel the copy on the most highly visited page on your site? This ultimate homepage copy audit will teach you how to write homepage copy that helps visitors immediately understand what you do, how you can help them, and what to do next.
For this challenge, we're getting a better understanding of the human brain so that we can communicate our top brand differentiators in memorable, powerful ways!
I'll be sharing a series of four posts, each featuring a different brand messaging challenge designed to keep you on the path toward a stronger brand voice in 2018. To start: How Did I Get Here?
Learn one of my favorite techniques for beating content marketing writer’s block. Take the pressure off and go from a blank screen to DONE on your email, blog post, or social content!
The Know-Like-Trust factor is something we all understand is important, but taking actionable steps to make it happen can feel overwhelming. Here are some thoughts to get you started.
Hiring a website copywriter can make your site more effective. I've broken down five common mistakes when hiring a website copywriter so that you can avoid them on your way to a successful site launch.
Are you making a powerful impression of your brand during virtual networking meetings? Use these tips to be prepared to confidently build brand awareness—even on Zoom!
Your brand voice helps to establish your personality, values, and unique position within your market. Here are some steps you can take to identify your brand voice and put it to work!