Ready to uplevel the copy on the most highly visited page on your site? This ultimate homepage copy audit will teach you how to write homepage copy that helps visitors immediately understand what you do, how you can help them, and what to do next.
For this challenge, we're getting a better understanding of the human brain so that we can communicate our top brand differentiators in memorable, powerful ways!
I'll be sharing a series of four posts, each featuring a different brand messaging challenge designed to keep you on the path toward a stronger brand voice in 2018. To start: How Did I Get Here?
Is DIYing your copy costing you time, money, and major headaches? There's no shame in the DIY game—but it pays to know when to hire a copywriting professional and how to allocate your writing budget to reach your goals.
Learn one of my favorite techniques for beating content marketing writer’s block. Take the pressure off and go from a blank screen to DONE on your email, blog post, or social content!