Small Business Copywriting for
Purpose-DRIVEN Brands
You have incredible value to offer, and the people you want to serve are out there.
But to get them to remember you, relate to you, and reach out, you need the right words.
As a small business copywriter, my passion is helping small business brands like yours attract and convert more dream clients with a powerful combination of foundational messaging, strategic web copy, and audience-serving blog content.
When you are solid on your brand messaging + copy + content, your business becomes unstoppable:
Foundational Brand Messaging
helps you show up everywhere with greater clarity and confidence and get more ROI out of every marketing effort.
+
Cornerstone Blog Content
establishes your expertise, drives site traffic, and gives structure to your entire content marketing effort.
+
Optimized Website Copy
makes it effortless to connect with and convert more dream clients.
When I left my full-time marketing job and started my copywriting business in 2016, I was inspired to help the many entrepreneurs and small business owners in my network who struggled to find the right words to attract their audience.
With years of experience as a theater artist and marketing professional, I knew how to listen deeply. I knew how marketing worked. But more importantly, I knew how to take in big ideas, synthesize them, and articulate them in a way that would stop people in their tracks and get them to take action.
Since then, I’ve used those skills (and more that I’ve learned along the way) to help countless small businesses in the Worcester area and across the country speak their target audience’s language in their authentic brand voice and get results.
Don't spend another cent on Google ads sending people to a website that you're not positive will convert. Don't show up at another networking event pitching a new offer with unclear messaging. And don’t let the words get in the way of building a business that earns more, energizes you, and does more good in the world!
There is power in finding the right way to tell your story.
Schedule a free call today, and let’s talk about how I can help.
—Amanda Grazioli (she/her)
My Values
Your values drive your "why," and your "why" drives your business. Beyond the desire to build a flexible life that allows me to be present with my two daughters, here’s what drives me.
Authenticity
The best way to build brand loyalty is to be real with your customers. As an experienced brand messaging strategist, I’m committed to helping you to find, hone, and use your brand’s authentic voice.
RESPECT
As an individual and a business owner, I actively work to be anti-racist and create a more inclusive, just, and equitable world for all. I welcome diverse clients and choose to work with those who accept, celebrate, and advocate for the rights of people of all races, ethnicities, genders/gender expressions, religions, sexual orientations, and abilities.
Story
My approach is informed by years of storytelling as a marketing professional and theater artist. A well-exercised creative muscle helps me approach each project with openness, identify the stories that capture your brand's essence, and tell them in memorable ways.
Empathy
I firmly believe that writing for someone requires a deep level of understanding. As a creative professional, I listen deeply, observe keenly, and write with sensitivity to the needs of both my clients and their audience.
Process
As a seasoned copywriter, I guide my clients through a purposefully designed process beginning with research and culminating in strategic recommendations and carefully crafted deliverables. Investing time and energy at every phase yields outstanding results and sets the stage for valuable discoveries along the way.
“As a professional photographer for over thirteen years, I know a lot about what I do. But when it came to getting my ideas out in my website copy in a way that was easy to understand and grabbed my clients’ attention, I struggled. It was too long, too confusing. My copy needed a haircut. I met Amanda through a networking group and immediately thought of reaching out, especially after I learned she wrote the copy for a friend’s site.
The process was easy and I felt so excited even after our first kickoff meeting. My new copy makes me sound more professional and I feel much more confident in the overall message on my site! I highly recommend working with Amanda if you want to get clearer about how you write about your business.””