Ready to uplevel the copy on the most highly visited page on your site? This ultimate homepage copy audit will teach you how to write homepage copy that helps visitors immediately understand what you do, how you can help them, and what to do next.
For this challenge, we're getting a better understanding of the human brain so that we can communicate our top brand differentiators in memorable, powerful ways!
I'll be sharing a series of four posts, each featuring a different brand messaging challenge designed to keep you on the path toward a stronger brand voice in 2018. To start: How Did I Get Here?
Have you ever wondered what brand messaging is and if you really need to worry about it as a small business? The short answer is yes and in this post, I’m breaking down seven core messaging elements that can help you build your brand, get more traction, and transform your business.
Are you making a powerful impression of your brand during virtual networking meetings? Use these tips to be prepared to confidently build brand awareness—even on Zoom!
Are you ready to start adding video marketing to your content mix but don’t know where to begin? Jeff Gordon of Ideal Video Strategies shares his best advice for making the most of self-made or professionally produced videos for your brand.
We’re going to learn how to participate in social change and the evolution of our language by altering the way we use pronouns. One specific pronoun actually: they.