Ready to uplevel the copy on the most highly visited page on your site? This ultimate homepage copy audit will teach you how to write homepage copy that helps visitors immediately understand what you do, how you can help them, and what to do next.
For this challenge, we're getting a better understanding of the human brain so that we can communicate our top brand differentiators in memorable, powerful ways!
I'll be sharing a series of four posts, each featuring a different brand messaging challenge designed to keep you on the path toward a stronger brand voice in 2018. To start: How Did I Get Here?
Your brand voice helps to establish your personality, values, and unique position within your market. Here are some steps you can take to identify your brand voice and put it to work!
We’re going to learn how to participate in social change and the evolution of our language by altering the way we use pronouns. One specific pronoun actually: they.