Ready to uplevel the copy on the most highly visited page on your site? This ultimate homepage copy audit will teach you how to write homepage copy that helps visitors immediately understand what you do, how you can help them, and what to do next.
For this challenge, we're getting a better understanding of the human brain so that we can communicate our top brand differentiators in memorable, powerful ways!
I'll be sharing a series of four posts, each featuring a different brand messaging challenge designed to keep you on the path toward a stronger brand voice in 2018. To start: How Did I Get Here?
Adopting a writing practice doesn’t need to be intimidating or feel like work if you choose one that fits into your reality. I hope that by sharing some of my favorite rituals, I’ll inspire you to incorporate more writing into everyday life.
Are you ready to start adding video marketing to your content mix but don’t know where to begin? Jeff Gordon of Ideal Video Strategies shares his best advice for making the most of self-made or professionally produced videos for your brand.
We’re going to learn how to participate in social change and the evolution of our language by altering the way we use pronouns. One specific pronoun actually: they.
As a writer, I love partnering with designers to help make brands come to life. Hear from three local designers about what inspires them and how they work in this virtual panel post.