Ready to uplevel the copy on the most highly visited page on your site? This ultimate homepage copy audit will teach you how to write homepage copy that helps visitors immediately understand what you do, how you can help them, and what to do next.
For this challenge, we're getting a better understanding of the human brain so that we can communicate our top brand differentiators in memorable, powerful ways!
I'll be sharing a series of four posts, each featuring a different brand messaging challenge designed to keep you on the path toward a stronger brand voice in 2018. To start: How Did I Get Here?
Ever wonder which comes first on your website—copy or design? In this post, learn about all of the things a copywriter does to make your designer's life easier and prime your site for success.
Your About Page is one of the most important pages on your site. Learn the three questions to answer with your copy on the page to build connection with your audience.
Trust building on your website is crucial. From social proof to site security, these nine actionable tips will help you establish trust on your site so your dream clients feel safe taking action.
Testimonials are more than just praise. They are an opportunity to demonstrate the real value you bring and build a connection with readers. In this post, I break down how to use testimonials to build trust and drive conversions on your website.