Small Business Brand Messaging
If you run a small business and have ever struggled to answer the question “What do you do?” you may be wondering:
Has not knowing how to communicate my brand message cost me customers?
I hate to be the bearer of bad news, but, yeah – it probably has.
You aren’t alone in this struggle. As someone who knows literally everything about your business, it can be easy to say too much or highlight the wrong things and confuse your audience.
But imagine the confidence that would come with knowing your core messages and just how to share them so the right people listen.
When it comes to branding, how you talk about your business matters just as much as your logo and fonts. By unlocking the consistent, clear language that connects best with your target audience, you'll feel empowered to make the most of every opportunity.
Getting clear about your messaging can help you to:
make a memorable impression at networking events,
build stronger word-of-mouth potential for your brand,
confidently create copy and content that supports your overarching messages.
As a brand copywriter, I listen to you so we can create messaging that gets other people to listen to you.
With a background in devised theater and marketing & fundraising, I've been a storyteller my entire career. Together, we'll identify your most vital messages and find the right words to share them.
Full Foundation Brand Messaging: Solopreneurs and Small Shops
If you are ready to get strategic about how you write and talk about your business, this package is for you.
This foundational set of elements will help you share a consistent message across every channel. Through the process, we will identify the special value you bring to your customers so that you can communicate it clearly and memorably.
What you’ll get:
Strategic Message Development
A messaging framework and set of core messaging assets that will empower you to write and speak consistently and effectively about your business, including:
Big Three Differentiators + Proof Points
Mission Statement
Vision Statement
Core Values Statement
Brand Promise
1–2 Tagline Options
About Statements
Conversational Elevator Pitch
Ideal Client Profile
Brand Voice Guide
A PDF Brand Messaging Book to share with anyone who communicates on behalf of your organization to make speaking in a unified brand voice easy!
Brand Messaging packages for solopreneurs and small shops begin at $2250. Larger organizations require a different discovery and review process and are priced accordingly. Please contact me to learn more and for pricing.
Need more messaging support? Consider this supplemental messaging service.
Voice of Customer (VoC) Interviews
You supply the names, and I'll connect directly with your customers. Through strategic questions in virtual video interviews, we'll learn more about your current brand perception so we can identify and bridge gaps.
“Working with Amanda was transformational for my business, The 25th Hour. After ten years in business and a ton of work figuring out what was next, I was finally ready to invest in my branding, and Amanda was the perfect complement to my needs. She quickly came to understand my business, my services, and, most importantly, me. On our calls, Amanda was thoughtful, understanding, and articulate. I appreciated her grace, professionalism, and ability to speak what was in my heart. The foundational messaging she created is something I reference almost daily, and the copy she wrote for my website is concise and perfectly captures what I’m selling. I highly recommend Amanda for your business writing needs. ”